Sometimes things work out even better than expected.
Take the recent BlueCross BlueShield (BCBS) project to open a
Bright Space® in the Durham, North
Carolina community.
The North Carolina BCBS offered a grant of $20,000 with the intent of helping the
Bright Horizons Foundation for Children® create a
single Bright Space for a local agency. But with the elbow grease of BCBS and Bright
Horizons employees, the amount turned out to have an even greater impact than
expected, helping the Foundation create two of these much-needed facilities one at
Lincoln Community Health Center and the other at Genesis Home. The Lincoln Community
Center opened September 2012 and Genesis Home shortly after in October 2012.
The openings sparked excitement among all involved. "The most touching
thing for me was seeing all the people who made it a reality," says Tracey Roach,
assistant director of the BlueCross BlueShield Bright Horizons Child Care Center
"Especially a woman who lived at the Genesis Home. She came in and said ‘This room
is really beautiful and makes me not feel homeless.'"
Getting Started!and Building a Partnership
The Bright Space program has long helped support connections between communities and
organizations. The flagship of the Foundation, the program furthers Bright Horizons'
commitment to families and children by providing warm, colorful, enriching spaces in
local shelters and other agencies for children and families to learn and play. It
also provides an avenue for organizations and centers to join together and pitch in.
The North Carolina project began with the team at the BCBS Bright Horizons Child
Care Center including Director Rachel Tonneson and Ms. Roach. The group initially
approached BCBS about hosting a walk-a-thon on the corporate campus and got an
enthusiastic response. The grant for the two spaces followed.
Assembling the spaces picked up steam in a hurry. With the support of regional
managers Marie Ramirez and Deborah Harris, Ms. Tonneson and Ms. Roach put together a
team of volunteers and got to work designing the two spaces. "Volunteers from BCBS
of North Carolina were very much involved," said Ms. Roach. "From helping choose the
agencies to even something simple like floor samples, the entire project was a
collaboration."
"We have a very engaged employee volunteer network through our Community Works
program," adds Jasmine Smith, senior program manager for BlueCross BlueShield of
North Carolina Office of Community Relations.
"We wanted to be involved so our employees would be able to volunteer."
Working Together
The success of the project pleased all involved, fulfilling goals for both BCBS and
the Foundation. "Our commitment to North Carolina extends beyond service to our 3.6
million members and into communities across the state, where we promote improved
health and well-being through our employee volunteer programs, financial support,
and community-focused partnerships and initiatives," says Ms. Smith
And, "Our volunteers really enjoyed it. It was really good to play with the kids and
really exciting for them to see how they impacted the children's lives."
In the end, it was a win-win for all involved.
"This project went a long way in building a continuing relationship with Bright
Horizons staff," concludes Ms. Smith. "After all, they take care of our kids and
being able to work with them this closely was a really nice benefit."
For more information on how to brighten lives through volunteering with a Bright
Space in your area, please visit us at www.brighthorizonsfoundation.org or
contact us at 773-715-5995 or justin.fleener@brightthorizons.com.